What is Digital Business?
Digital business is the creation of new business designs by blurring the digital and physical worlds. Digital business promises to usher in an unprecedented convergence of people, business, and things that disrupts existing business models. With more than seven billion people and businesses, and at least 35 billion devices, communicating, transacting, and even negotiating with each other, a new world comes into being — the using technology tools like computers, laptops, mobile phones, tablets, and the internet. All processes and transactions in digital business are done using paperless with the proper use of blockchain technology communicating through hash-codes and QR Codes. Gartner’s digital business research examines what is driving this convergence and how IT leaders can take their place among the digital leaders of the future.
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Digital Business Needs Digital Marketing Tools
Digital Marketing Tools
Hootsuite
If your business has multiple social media handles, Hootsuite will definitely come in handy. Hootsuite is a social media management dashboard that allows you to manage and monitor your social media marketing. Integrations with major social networks like Facebook, Twitter, Instagram and YouTube make it a one-stop-shop for companies who want to do more social media in less time.
Google Analytics
Your website data can tell you everything you need to know about your business. With Google Analytics, you can access your web analytics data, track goals and receive detailed reports about your website and how your visitors are using it.
Canva
Content is king, but we can’t forget about the visuals. Without graphics, your brand’s online presence would be lackluster. However, not everyone is a Photoshop wizard, which is where Canva can help. With predesigned templates ranging from social media graphics to presentations, Canva makes it easy to create designs. Simply choose the layout and use the drag and drop feature to make it your own.
Google Keyword Planner
SEO tactics like keyword research can help businesses increase their online visibility. This is why Google Keyword Planner is a must have! Developed for advertisers, Google Keyword Planner helps you determine the best keywords for your business based on ranking and performance. By placing the keywords in your digital marketing content, your business has a better chance of being found by the search engines.
Yoast
Speaking of SEO, this tool is for my WordPress users. Yoast is a SEO plugin that allows WordPress website owners to optimize their site. From editing meta tags to measuring the quality of your on-page SEO, Yoast does it all in one convenient platform.
Optimizely
Some items on your web page may cause it to perform better than the others. With a few tweaks to an underperforming page, it could make a world of difference. The easiest way to know which items need to be tweaked is with A/B testing, and that’s where Optimizely can help. Optimizely helps enhance your user experience by keeping pace with website visitor’s behavior on your web pages. From there, you can see what factors are getting the most engagement and use it to optimize and increase your conversions.
Thinkstock
Using royalty-free photos on your website and other marketing materials is important to prevent your business from getting flagged or fined. Thinkstock allows you to access millions of high-quality art-directed images, vectors and illustrations.
Grammarly
Is editing not your strongest skill? No problem! The writing-enhancement platform Grammarly helps you catch grammatical errors and sentence fragments. Available in-browser, as a browser extension and on Microsoft Office and Mac, it’s super easy to use and effective.
Copyscape
Plagiarism can cause major harm in SEO-Land. To prevent this from happening, Copyscape cross-checks your content against existing online content to ensure your original content isn’t being used elsewhere.
MailChimp
Email marketing is showing no signs of slowing down. MailChimp gives you the option to implement and automate email marketing into your digital strategy with its ease.
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